This shop was created to distribute fashion as a mobile canvas.
As a full-time painter I came to the conclusion that paintings became anachronistic. Especially younger generations seem to have distanced themselves from traditional painting and have shifted their attention towards fashion and lifestyle.
I view fashion as an art form that is more approachable for young people when it comes to communication and self-expression. It is far more easily consumable as traditional art which, especially monetarily, often times seems to be joy only reserved for the more elite and wealthy part of society